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Safety Equals Confidence

From illuminating safety gear to wellness products for you and your loved ones – We’re here to enhance your safety and build your confidence.

Our brands

Wearable led Lights to enhance safety in the dark
Accessories for dogs and dog walkers
Community & Safety Education Platform




5-star reviews
on Amazon


in business

One of the Best-sellers on Amazon
with $5.8M in sales

We invest

We Brand

We Scale

Where we sell

Globally Yours

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and book a free exploratory call

Our Mission

Our mission is to empower people to live active lifestyles with safety and confidence, enjoying the world’s offerings with a healthy mind and body.

Our Values

Deliver WOW



Happy Customers

Impossible = More time

Simplicity wins

Our Products

Avanto Safety

Avanto Dogs

Invest With Avanto

Become a Distributor of Avanto

Customize and Create Your Own
Private Label With Avanto Lifestyle

Meet the core team

Avanto Co-founders

As co-founders and passionate martial artists / entrepreneurs, we’ve embraced a healthy lifestyle for decades. Our journey has been filled with intense workouts, pain, injuries, and even broken bones. These experiences have taught us the immense value of feeling good in a healthy body. We firmly believe in the synergy between a healthy body and a healthy mind.


Always Open To Connect

Jani Vihervuori

CEO / Corporate sales, Co-founder

Kristiina Vihervuori

COO, Co-founder

Peteris Kelle

CTO, Co-founder

Amna Razzaq


Shafaat Hashmi

Board member, Co-founder


Avanto Lifestyle

Please use the following contact form for questions, comments, or partnerships.