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Safety Equals Confidence

From illuminating safety gear to wellness products for you and your loved ones – We’re here to enhance your safety and build your confidence.

Our brands

Wearable led Lights to enhance safety in the dark
Supplements for active lifestyle enthusiasts
Accessories for dogs and dog walkers
Community & Safety Education Platform




5-star reviews
on Amazon


in business

One of the Best-sellers on Amazon
with $5.5M in sales

We invest

We Brand

We Scale

Where we sell

Globally Yours

Register your product with us
and book a free exploratory call

Our Mission

Our mission is to empower people to live active lifestyles with safety and confidence, enjoying the world’s offerings with a healthy mind and body.

Our Values

Deliver WOW



Happy Customers

Impossible = More time

Simplicity wins

Our Products

Avanto Safety

Avanto Wellness

Avanto Dogs

Invest With Avanto

Become a Distributor of Avanto

Customize and Create Your Own
Private Label With Avanto Lifestyle

Jonathan Wells

Supplements privately labeled by a former NFL player for the Houston Texans.

Meet the core team

Avanto Co-founders

As co-founders and passionate martial artists / entrepreneurs, we’ve embraced a healthy lifestyle for decades. Our journey has been filled with intense workouts, pain, injuries, and even broken bones. These experiences have taught us the immense value of feeling good in a healthy body. We firmly believe in the synergy between a healthy body and a healthy mind.


Always Open To Connect

Jani Vihervuori

CEO / Corporate sales, Co-founder

Kristiina Vihervuori

COO, Co-founder

Peteris Kelle

CTO, Co-founder

Amna Razzaq


Shafaat Hashmi

Board member, Co-founder


Avanto Lifestyle

Please use the following contact form for questions, comments, or partnerships.